Samsung continues to face increasing challenges from competitors, particularly Apple, despite its significant success in the smartphone market.
As we enter 2025, Samsung must take bold steps to overcome its biggest rival, Apple.
Here are 5 strategies that could enhance Samsung's position and reignite consumer enthusiasm for its products, according to a report published on Digital Trends:
1. Move Away from Safe Solutions ๐ฅ
Despite the success of the Galaxy S24 and Galaxy Z Fold 6, Samsung's reliance on familiar design strategies has reduced the element of creativity.
Samsung needs to be bold and launch innovative designs, such as rotating screens or foldable phones with no visible creases, which would give it a strong competitive edge.
2. Revolutionize Foldable Phones ๐ฑ๐ฅ
Samsung, once a leader in foldable smartphones, is losing ground to devices like OnePlus Open and Honor Magic V3, which feature sleek, lightweight designs.
Samsung must produce lighter and more stylish foldable phones with improved multitasking features to reclaim its leadership in the foldable phone market.
3. Sleeker Design and Stronger Performance for the Galaxy S Series ๐ง
Samsung needs to rethink the design of its flagship phones, particularly with the large size and weight of the Galaxy S24 Ultra.
The company should focus on producing lighter devices with better design balance, along with enhancing performance and camera technology to meet growing consumer expectations.
4. Boost AI Capabilities ๐ค๐
Samsung lags behind Apple and Google in integrating AI technologies across its devices.
The company must develop AI-driven solutions to enhance the everyday user experience, such as improving smart cameras, battery management, and personal assistants, to offer a more superior experience.
5. Positive Market Shock ๐ฅ๐
Samsung needs to release a groundbreaking product, similar to its launch of the Galaxy Note Edge, the first of its foldable phones.
A product with a unique design or unprecedented technological feature could be the key to regaining global attention.
